Say Goodbye To The Google PageRank Tool
Google has recently confirmed that PageRank will no longer be displayed on the Google Toolbar (and by implication, by software from anyone who was using the same data source.). PageRank will from now on only be used internally by the search engine. The data will no longer be available to the general public or to partner agencies.
The search giant has been in the process of phasing out the tool for some time and hasn’t updated the data source since 2013. This has meant that the data hasn’t been useful in guessing the worth of many sites (notably, blogging platforms) for some time. For the majority of SEO‘s getting rid of the tool won’t make a massive difference as it has been basically extinct for some years.
“As the Internet and our understanding of the Internet have grown in complexity, the PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoid confusing users and web masters about the significance of the metric.” – John Mueller, Google Webmaster Trends Analyst
Removing the PageRank from the toolbar has resolved some issues for SEO’s. We will no longer have to explain to non-technical management sites seeming ‘loss’ of its legacy PageRank when switching to the more secure HTTPS protocol for instance.
PageRank Linkbuilders: Outfoxed by Move
The move should also put an end to emails from foreign link builders promising to create links from sites with high PageRank. Most of the more blatant sites have long been devalued. The lack of an impressive sounding ‘number’ to hang the sale upon will likely lessen the conversations based around this disreputable link building tactic.
The SEO toolbar is slowly going grey, but it hasn’t quite gone yet. If you would like to use PageRank one more time, use one of the tools or extensions that still are able to display (the non-updated version of) PageRank or open up an ancient copy of Internet Explorer.