Penguin Launches in Real Time

Google has now issued version 4 of its penguin algorithm. The SEO affecting update marks the first new version of the system since October 2014.

The system functions as a filter designed to capture sites that are spamming Google’s search results. It had previously operated on a sporadic basis and was targeted against certain industries where the Google Webmasters has become aware of skewed results. Sites hit by the filter would remain penalised until the next time the filter ran, regardless of the upgrades and changes were made in the meantime. The process often blacklisted sites for months on end.


Google Penguin Version 4 Is Real Time

Version 4 of the software brings with it a real time filter. Although Google are yet to explain the exact mechanism, it would seem that once a page has been indexed by Google, it will pass through the funnel in to the real time penguin filter. Whilst this means that pages are released from their penalty more quickly, it is likely to see pages being caught in the filter within hours of their debut.


Penalties From Penguin May Not Be Site Wide

Search Engine Land has reported that Google has disclosed that the penalty applied to pages, will not necessarily result in a site wide penalty, but could be focused on groups of pages or a single page. However, the improved response makes it essential that website developers ensure that pages in development, or old pages that are removed from the navigation, are de-indexed or 301 redirected to a relevant current page to ensure that no penalty is accidentally applied.

The update of data from the site will, once the roll out is fully complete, happen on a constant basis. With this in mind, Google has stated that it will no longer announce updates of the penguin algorithm, as it will effectively be constantly operating. However, we still expect that Google will still target the tool to purge results in certain industry sectors.

The roll out is live, but the SEO effect on sites may take a few weeks to occur, dependent on the frequency of the visits of Google search bots.