More Penalties for Repeat Spammers

Google has issued a new set of SEO webmasters guidelines around website quality that mandates that web pages must be “primarily for users, not for search engines.” The search giant has also reiterated that “Repeated violations may make a successful reconsideration process more difficult to achieve. Especially when the repeated violation is done with a clear intention to spam, further action may be taken on the site.”

 

Google Set To Outline Penalty for Repeated Spammer

The search engine has not outlined what the new tough stance on repeat offenders will consist of, but press reports have speculated that it could include measures to decrease page rank through to de-indexing of the site.
It is also suggested in reports that Google will look less favourably on requests from webmasters to reinstate a site that has been a repeat offender into the search results, even after the offending page has been fixed or the offending links have been disavowed.

The warning is unlikely to bother the SEO webmasters of sites that are purely devoted to spam and auto-generated content but should be a concern to legitimate site owners that occasionally employ tactics to raise traffic levels to certain pages, or have attracted natural links from sites that have been penalised for the low quality of their content.