Did Google Just Update its Algorithm?

Webmasters and SEO experts around the world have been noticing some significant variations in their Google rankings over the past few weeks, leading many in the industry to speculate that a new version of the Google ranking algorithm may have been quietly rolled out. The change comes in addition to what appears to be a Penguin update at the beginning of February.

Google has remained quiet on the changes, but industry chatter seems to confirm that something has indeed happened.


Automated Rank Tracking Tools See Changes

The automated tracking tools from Mozcast, RankRanger, Accuranker and others also all showed evidence of an algorithm update on Feb. 7.

The changes seem to be related to the Panda algorithm as the changes have focused on site content and quality as opposed to the more traditional linking factors.

The admittedly unscientific sampling of forum chatter seems to suggest that sites with less than 5000 page views per day have been most affected by the change, and that large sites with a bigger pool of backlinks seem to be more stable and less affected by the change.


Multiple Updates – Penguin and Panda

However, it remains unclear if this behaviour is directly linked to this update or whether it is attached to another update that appears to have occurred on 1st February 2017. It may have been a tweak to how Google Penguin detects and discounts spammy links, or it may be a totally new algorithm.

The usual tracking tools are showing significant turbulence around February 1. However, those not using underhand link building schemes seem to have been unaffected by the changes.

This change seems to have hit a number of private blog networks. Many users have also commented that Google seems to have become slower at picking up new links, whilst others believe that they have been hit with site-wide penalties by the search engine.


Stay with the SEO experts at DOM Marketing for more information as it becomes available.