Chrome Warns on HTTP

The end for HTTP, the non-secure version of the hypertext transfer protocol that facilitates the World Wide Web, seems to be just around the corner. The latest blow for the remaining sites still using the protocol is the addition of a warning in the latest edition of the popular Chrome browser that informs the user that the site is not secure.

Whilst this has in effect been happening since the dawn of HTTPS with the addition of an unlocked padlock to the left of the address bar when looking at an unencrypted site, the new warning in version 68 of Chrome is far more noticeable to the end user.

 

Unencrypted marker grows in size

Google’s popular browser will start marking HTTP sites as not secure beginning on July 24, 2018, Chrome will mark all plain HTTP sites as “not secure.” Instead of the small “i” icon for HTTP URLs, Chrome will add a “Not secure” label of text to that.  Most Chrome users have their PC set up to provide automatic updates for the browser software and will be upgraded to Chrome 68 automatically over the coming days and weeks.

Whilst less popular in corporate markets where Microsoft Internet Explorer and Edge still have a significant market share, in the overall worldwide market Chrome is used by 58% of all internet traffic.  The figure is likely to be higher for home users without a corporate policy to use IE.

 

End of HTTP for Google Ads

With HTTP also reaching the end of its life in Google AdWords, it makes sense for business users to upgrade their site to the newer, secure HTTPS protocol to ensure that customers are not scared away by the security messages, as well as to make paid advertising easier.  DOM Marketing offers a number of options to help you migrate to a secure HTTPS platform, ensuring that you do not lose traffic in the move.  Why not contact us today for more information.