AMP Pages Now Appearing in SERPs
AMP pages are now appearing in SERP’s from the Google Search Engine, although it appears the rollout is still in progress, with SEO experts some regions and mobile devices not yet receiving the improved listings.
Google announced Accelerated Mobile Pages (AMP) in October 2015. The system provides an open source framework for creating fast-loading mobile web pages that allow publishers to improve page load speed on mobile devices without sacrificing ad revenue. It is hoped that the new system provides a fresher, more coherent experience for the end user.
Elements of the AMP Framework
Another issue to be faced during implementation is handling of CSS (which must be in line and less than 50KB). Similarly, custom fonts will now require a special extension to be present. In an effort to improve rendering, multimedia images must now explicitly mention their height and width dimensions.
However, it’s not all extra work for the developers, they may benefit from an easier format for implementing analytic packages. AMP analytics is a feature that prevents multiple analytical tools from slowing sites down.
AMP Framework Now Available for WordPress
The new SEO feature set is also available on the WordPress platform in the form of a plug in available from GitHub. This automates the process of making pages compatible with the standard.
Accelerated Mobile Pages have been promoted by Google and have gained support from publishers, platforms like Twitter, analytics tools and advertising platforms.