Updated Google Shopping Products Feed Specification

7th June 2016

Google has announced an updated Google Shopping Products Feed Specification. The changes are part of Google’s move towards producing a better information source for users. The updates tend to occur on an annual basis, here is an overview of this year’s changes:


Unit Pricing Information:

‘Unit Pricing’ will be made available for all markets and applicable categories to ensure consistency in the way prices are displayed.

This will enable greater transparency in terms of cost per gram and similar measurements for those buying items in differently sized packages. It will also aid compliance with the EU directive 98/6/EC and similar local laws.


Colour and Size Data:

Colour’ and ‘size’ values will be enforced for clothing and footwear products in Germany, France, Japan and the UK. Google suggests that not providing ‘colour’ and ‘size’ values for items sold in these countries will result in item disapprovals.


Global Trade Item Numbers:

‘GTIN’ and ‘Google Product Category’ requirements will be expanded to Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden and Turkey. Whilst not directly influencing the UK market, this change is likely to affect those who run advertising campaigns in these nations.

Going forward, Global Trade Item Numbers are required for all products where the manufacturer has assigned a number. Additionally, Google Product Category codes will be required within the ‘Apparel & Accessories’, ‘Media’ and ‘Software’ categories.


Image Sizes Change for Google Shopping:

The minimum image size requirements for non-apparel products will be increased from 32 x 32 to 100 x 100 pixels. The minimum image size for apparel images will remain 250 x 250 pixels. Google continues to recommend large, high-quality images of at least 800 x 800 pixels.


Google Shopping Site Feeds File Size:

The increase in detail in the feed will, of course, make the necessary files larger. Correspondingly, the maximum feed file size will increase from 1 GB to 4 GB (Gigabyte). Files can continue to be submitted in compressed or uncompressed format.


Full Guide to Google Shopping Feeds Available:

Beginning 1st September 2016, updates, except those for the GTIN requirement, will go into full effect. Any product data not meeting the requirements in the Products Feed Specification will be disapproved. The GTIN requirement updates will go into full effect on Google Shopping on 14th February 2017.


A full guide to the shopping feed, complete with how to implement the latest changes is available from Google at https://support.google.com/merchants/answer/188494?hl=en&rd=1