New Interface for Keyword Planner

26th February 2018

Google has begun rolling out a new interface to its popular AdWords Keyword Planner. The change follows the rollout of a new interface for the rest of the AdWords product. The new tool has been redesigned using the Google Material Design system.

The new version of the tool features an improved workflow and a more streamlined design than its predecessor.


What new features does the new keyword tool bring?

The changes are less operational and more to do with improvements to the existing design and the wish to improve the functionality, rather than adding additional services.
The new approach is immediately apparent from the start screen. Whereas the old version had multiple options and links, the new start screen condenses things down to just two options: “Find new keywords” and “Get metrics and forecasts for your keywords”.

There are also changes to the keyword ideas chart. Whilst it still shows the total monthly volumes in a graph and table, it has now added the mobile volume as part of the chart. It is hardly surprising that this functionality has been added given the growth of mobile and its divergence from the traditional desktop search. This will provide a huge boost for marketing teams who are chasing mobile searches, such as in the case of mobile app marketing, or those targeting local customers who are already shopping or away from their desktop.


New sliders in Keyword Planner

The targeting tool now offers an improved forecasting tool, rather than requiring a bid to be proposed, you will now be able to use a slider on-screen to vary the bid instantly. The forecasts section also shows total estimated performance impact, including a max CPC.


Extra metrics for 360-degree marketing

There are two new metrics available for keyword ideas. Users can now see Organic impression share and Organic average position for the keywords if a site ranks for them and enough data is available. This allows us to see the complete set of data for both organic and paid reach.

If you would like more information on this exciting change – DOM Marketing, a Google Premier Partner should be your first choice for advice on improving the AdWords performance of your website.