New AdWords Interface Brings New Services

24th July 2017

Google is constantly testing out new options. This week we take a look at the latest version of the AdWords user interface (known internally as the New AdWords Experience)

The new service is slowly rolling out to advertisers but has not yet become available in all areas and all market sectors. It is planned to be available everywhere by the end of 2017. If you are one of the lucky few who has been offered early access then it is worth checking out this as you are able to switch back and forward between the new and old interfaces.


What’s New in Google AdWords

There are still a number of items that have been announced that are due to come on stream over the next few months. However, the new services that are already in place look to be a useful addition.


Promotion Extensions in Google AdWords

This new extension exists for some advertisers as a beta in the old interface. However, it is much more widely available through the New Adwords Experience. This allows advertisers to promote sale prices, by including a white box with a red “sale” price tag. The remainder of the box is filled with text describing the discount amount. This is particularly effective when deployed in price-sensitive areas, as it makes your discount more prominent.

One possible use for this might be to sell at a discount at hours when your distributor isn’t likely to be watching. If you are locked into a price agreement, then you can select the hours when your discount is available. For many lower tech distributors, it may present a great opportunity to clear poor selling lines below your agreed minimum retail price, by selecting the hours when your distributor is less likely to be watching the ads.


Household Income Targeting

Whilst the data may be slightly variable, Google does quite a good job of profiling its user base. With this in mind, it’s perhaps unsurprising that the new interface for AdWords now offers the ability to segment by household income. Bid adjustments can be set at the campaign or marketing level.

This extra data makes AdWords particularly useful for high-end retailers and luxury goods companies. These brands can now target by income level, making sure that only people who can actually afford to buy the products (as opposed to window shoppers) can see and click on their ads.


Call the PPC Experts

Even with a new and updated layout, PPC advertising can be a difficult task to master. If you are unsure of how to effectively use Google AdWords or Bing Ads, then call the PPC experts at DOM Marketing. Our Google approved team will create a bespoke campaign tailored to the needs of your business.