PPC Management News

The latest news on PPC management from DOM Marketing, a based retail marketing agency.

24th April 2018

Does Your Feed Include Images?

Bing Ads has announced a wave of new facilities for users of its PPC services including multiple images appearing in product ads by the end of April, …

24th April 2018

Bing Adds Price Extensions

Bing, the search engine and PPC services system from Microsoft are continuing in its efforts at playing catch-up with Google Ads by beginning the rollout of price extensions …

4th April 2018

Bing Ads Begins Roll Out of Account Level Ad Extensions

Users of both Bing ads and Google Ads always feel as though they are playing catchup when using the second most popular service.  But, the Bing Ads …

22nd March 2018

Google Launches Shopping Actions

The e-commerce landscape has been moving for some time with more competition coming from online marketplaces such as Amazon.  In an attempt to keep up with changing …

22nd March 2018

Productivity Updates for AdWords

Google is making more changes to its AdWords PPC platform by introducing a new bundle of productivity tools including a grading system for overall account performance. The …

26th February 2018

Google Shopping Lists Competitors

Whilst Brexit maybe becoming nearer, the effects of European Commission decisions are still being felt in the UK. Google has been one of the latest businesses to …

26th February 2018

New Interface for Keyword Planner

Google has begun rolling out a new interface to its popular AdWords Keyword Planner. The change follows the rollout of a new interface for the rest of …

10th February 2018

Google Retargeting Ads Get Mute Button

Google has announced that it will now let people mute retargeting ads and dynamic retargeting ads (referred to in its press release as “reminder ads”) The functionality …

6th February 2018

Big Changes for Merchants Centre Imports

In an email to service users, Google has announced that it is to drop support for its current integration services allowing simple feed management for the merchant …

11th January 2018

Google Maps Traffic To Stores Increases

The rise of Google Maps underlines the importance of local SEO and PPC for retail businesses. In the run-up to Christmas, the map service provided on mobile …