PPC Management News

The latest news on PPC management from DOM Marketing, a based retail marketing agency.

17th July 2018

Google Speed Update Revealed

It might be time to upgrade your sites and servers if your mobile internet presence is slow. Google has announced that its widely expected Google Speed update …

4th July 2018

AdWords and DoubleClick Brands Dropped

Google is to drop its AdWords brand for PPC after 18 years of use and rebrand as Google Ads. The advertising platform will also drop the name …

20th June 2018

Bing Ads Makes Changes

Big changes are on the way at Bing as it advertising service rolls out upgrades to its user interface in an attempt to make it easier for …

19th June 2018

How to Plan and Create Your PPC Campaign

Creating a PPC campaign for your online business is one of the most successful ways of giving your business an edge in the marketplace. Whilst organic traffic …

6th June 2018

Could Audio Ads Replace Text-Based PPC?

With the growth of audio-only devices such as Google Home and the continuing trend for using phones as audio playback devices, it’s not surprising that digital audio …

6th June 2018

Google Implements Parallel Tracking

Google is to force all sites to implement parallel tracking by October 2018. The technology improves the performance of page loading, particularly for mobile devices by moving the …

10th May 2018

3 Headlines for Responsive Search Ads

Google Adwords has launched a beta version of a new ad format that offers more real estate in PPC ads on the search engine results page by …

10th May 2018

Bing Launches Microsoft Audience Network. 

The Bing Partner Summit is always one of the most important days for advertisers on the Microsoft-owned advertising platform, but the latest meeting saw the launch of …

28th April 2018

YouTube Ads Tool Launched

Google’s desire to dominate the world with its advertising products takes another step forward as the internet giant unveils a new feature designed to make it easier …

24th April 2018

Does Your Feed Include Images?

Bing Ads has announced a wave of new facilities for users of its PPC services including multiple images appearing in product ads by the end of April, …