PPC Management News

The latest news on PPC management from DOM Marketing, a based retail marketing agency.

31st August 2018

Google Ads Expands Headlines and Descriptions

It’s not just the name that has been changing at Google Ads.  The site has now introduced a number of changes along with its new look ads …

10th August 2018

Google Change Mobile Display Targeting

As well as changing its name from AdWords to Ads, Google continues its programme of simplification by simplifying targeting and exclusion controls for Google Display Network ads …

10th August 2018

“Online Habits Changing” – Report

The latest report from OFCOM, the UK telecoms regulator has revealed startling changes in how people in the United Kingdom interact with the internet and smartphones. The …

30th July 2018

Chrome Warns on HTTP

The end for HTTP, the non-secure version of the hypertext transfer protocol that facilitates the World Wide Web, seems to be just around the corner. The latest …

17th July 2018

Google Speed Update Revealed

It might be time to upgrade your sites and servers if your mobile internet presence is slow. Google has announced that its widely expected Google Speed update …

4th July 2018

AdWords and DoubleClick Brands Dropped

Google is to drop its AdWords brand for PPC after 18 years of use and rebrand as Google Ads. The advertising platform will also drop the name …

20th June 2018

Bing Ads Makes Changes

Big changes are on the way at Bing as it advertising service rolls out upgrades to its user interface in an attempt to make it easier for …

19th June 2018

How to Plan and Create Your PPC Campaign

Creating a PPC campaign for your online business is one of the most successful ways of giving your business an edge in the marketplace. Whilst organic traffic …

6th June 2018

Could Audio Ads Replace Text-Based PPC?

With the growth of audio-only devices such as Google Home and the continuing trend for using phones as audio playback devices, it’s not surprising that digital audio …

6th June 2018

Google Implements Parallel Tracking

Google is to force all sites to implement parallel tracking by October 2018. The technology improves the performance of page loading, particularly for mobile devices by moving the …