Google Backs Nofollow Links for Digital PR

15th March 2016

Influencer marketing about products has become a fun way for site owners to talk about their favourite brands. It has often been a mutually beneficial experience for both parties, with companies happy to receive the extra publicity.

However, with an increase in paid blogging, search giant Google has announced measures to ensure that links are genuine endorsements of products and not simply paid to advertise.

To avoid any possible confusion, DOM Marketing is recommending that online content creators follow this new advice from Google. Online writers are advised to use the nofollow tag on all links that would not exist if the company had not offered to provide free goods or services in exchange.

The suggested method to avoid an article being wrongly labelled as paid digital PR is the insertion of a Meta tag known as ‘nofollow’.
Nofollow tags provide a way for site owners to tell search engines not to count their link as a vote in favour of the page to which they are linking. Using a nofollow link will protect both the originating site and the linked-to site from any future problems and will prevent you breaching Google’s guidelines.

How to Create a Nofollow Link

Converting a normal, ‘followed’ link into a nofollow link is easy.
Let’s assume you have a blog article with a link. The page you are linking to is
To create a nofollow link:

  • Complete your post as normal
  • Switch to the text editor mode (This is normally a tab above where you have entered the text of your post.)

You will now see a number of pieces of computer code have appeared around parts of your blog post. This is perfectly normal.

  • Find the part of your blog that looks like this <a href=””> Visit the shop</a>
  • Replace the text with <a href=”” rel=”nofollow”>Visit the shop</a>
  • Save your page as usual

Your nofollow link is complete.

More Information on the New Digital PR Guidelines

Influencer marketing remains one of the best ways for companies to engage with the public and promote their products. It generates both awareness of the brand and traffic to the site, as well as providing a hook for social media posts. For more information on where nofollow links should be used, visit the Google Webmasters blog at