Influencer Marketing News

The latest news on bloggers and social Influencers from DOM Marketing, a UK based retail marketing agency.

9th January 2017

Consumers 7 Times More Likely to Trust Social Content

Research from the US service Olapic has revealed that consumers are seven times more likely to trust social media influencer content and user-generated content over more traditional forms …

14th November 2016

Video Advertising Techniques for YouTube

The wider availability of higher quality cameras, easier to access video editing tools and higher grade PC’s that can handle video editing tasks has led to a …

28th September 2016

Paid Reviews Affecting Amazon Retailers

A number of retailers on the popular Amazon shopping site have recently been threatened with court action for buying positive reviews from influencers. Amazon’s seller’s policy states …

15th September 2016

How to Use Social Influencers in Marketing

Influencer marketing may be taking the internet by storm, but in truth it is a variation on a theme that has existed in advertising since the beginning …

8th August 2016

Facebook Cracks Down on Click Bait

Facebook has announced a fresh crackdown on clickbait headlines in its newsfeed. The articles have appeared from a number of sources over the last few years and …

4th August 2016

Facebook Tips For Organic Results

As we reported last month, the ability of business page Facebook posts to engage users organically has been declining of late, however, there are a number of …

12th July 2016

Tips for Influencer Marketing Campaigns

Influencer marketing based brand awareness campaigns are a fast growing and useful promotional tool for any company. Far from the traditional SEO idea of bringing links from …

6th July 2016

Facebook Changes Newsfeed Balance Against Publishers

Facebook is set to undergo a number of changes that will affect the balance of stories in the newsfeed in favour of stories from friends, rather than …

15th March 2016

Google Backs Nofollow Links for Digital PR

Influencer marketing about products has become a fun way for site owners to talk about their favourite brands. It has often been a mutually beneficial experience for …

3rd March 2016

Facebook Live Videos Prioritised In Your News Feed

Facebook has recently added a global streaming feature to their platform called Live Video, which is essentially what it says on the tin – a video which is …