Shine Balloon Race – How Did DOM Marketing Do?

29th May 2018

As regular readers of our digital marketing news section may know, the team at DOM are regular and committed supporters of SHINE – The charity for Spina Bifida and Hydrocephalus.  We are also frequent competitors in their virtual balloon race competitions, but how did we get on in the most recent race?


What is SHINE?

Shine is a registered charity, which was formed in 1966, initially to help families and individuals affected by spina bifida and hydrocephalus. Shine provides specialist support pre-birth and throughout the life of anyone living with spina bifida and/or hydrocephalus and related conditions, as well as to parents, families, carers and professional care staff. Shine enables people to get the best out of life.


What is Spina Bifida and Hydrocephalus?

Spina bifida literally means ‘split spine’ A fault in the development of the spinal cord and surrounding bones (vertebrae). It leaves a gap or split in the spine. The spinal cord has not formed properly, and may also be damaged. The related condition of hydrocephalus is characterised by excessive accumulation of fluid in the brain. The excess fluid puts pressure on the brain, which can damage it. If left untreated, hydrocephalus can be fatal. Hydrocephalus may be congenital or acquired.


What is the SHINE Balloon Race?

The SHINE Balloon race is an online event that uses metrological patterns and data to simulate the flight of a helium-filled balloon. The fund-raising event is a more environmentally friendly alternative to the mass balloon releases that took place in past decades.  Sponsors such as DOM Marketing buy a virtual balloon and then race against other sponsors.  The simulations allow the charity hosting the event to involve their sponsors and funding partners in the race, raising funds as well as awareness of the conditions

The Shine Ballon Race was won by Mrs Sharon Jones with a balloon that travelled 1,755 km before it ‘virtually popped’. DOM Marketing finished in 798th position having covered 1,586 km