DOM Marketing Supports Spina Bifida Charity

15th September 2016

DOM Marketing has joined with Shine, the Spina Bifida and Hydrocephalus Charity to support the awareness raising ‘Safe in School’ Virtual Balloon Race.


Who Are Shine?

Shine provides specialist support from before birth and throughout the life of anyone living with spina bifida and/or hydrocephalus, as well as to parents, families, carers and professional care staff, enabling those with the condition and their families to get the best out of life.

The charity was formed in the 1960’s to provide support for people suffering from the related conditions Spina Bifida and Hydrocephalus

Part of Shine’s work in the early years involves providing educational advisors to work with schools to help with the transition to full time education for younger children with these conditions.

As well as explaining the condition and it impacts to school children through age-appropriate discussions, that are often fronted by the charity’s mascot Benny Bear, the educational advisors can also offer support to teachers to explain the challenges that the student may face. Support for educators also includes bullying-reduction activities to make the child socially comfortable in their new environment.


What is Spina Bifida?

Spina bifida literally means ‘split spine’. It is caused by a fault in the development of the spinal cord and surrounding bones (vertebrae) leaves a gap or split in the spine. The spinal cord has not formed properly and may also be damaged.


What is Hydrocephalus?

Hydrocephalus is a condition caused by the inability of cerebrospinal fluid to drain away into the bloodstream. There are many reasons why this can happen, but spina bifida is one of the most common causes. Hydrocephalus can be congenital or acquired.


The Shine Virtual Balloon Race

DOM Marketing has partnered with Shine through its virtual balloon race. This fun and social media ready initiative allows businesses to take part in all the fun of a balloon race without the potential environmental side effects that may be caused by the waste left behind by traditional balloons.

For more information on Shine’s support services or to take part in future balloon races visit