DOM Marketing Balloon Popped in Ukraine

13th March 2018

DOM Marketing has once again teamed up with Shine, the UK’s leading charity for providing support to people born with Spina Bifida to take part in its popular virtual balloon race.

Unfortunately for our team, our two balloons “popped” well before the end of the race, finishing in positions 2214 and 1790.


DOM Marketing Balloons Reached Ukraine

The balloons were launched from Newcastle upon Tyne. Our furthest traveller landed to the east of Lviv in Ukraine, around 70 miles from the Polish border.  Our second balloon popped south-west of Warsaw in Poland.

The eventual winner of the event was Bownet CMS Ltd, an online retailer of networking cables and network connectivity products.  Their balloon reached the former Soviet nation of Moldova around 200 miles north of its capital city of Chisinau.

DOM Marketing has been supporting Shine for a number of years.  Shine provides specialist support pre-birth and beyond for anyone living with spina bifida and the related condition of hydrocephalus.


What are Spina Bifida and Hydrocephalus?

Spina Bifida is a fault in the development of the spinal cord and surrounding bones (vertebrae) leaves a gap or split in the spine. The spinal cord has not formed properly, and may also be damaged.

In hydrocephalus, a problem emerges where the watery fluid, known as cerebrospinal fluid or CSF, is produced constantly inside the brain. The CSF normally flows through narrow pathways from one ventricle to the next, then out over the outside of the brain and down the spinal cord. The CSF is absorbed into the bloodstream.

If the drainage is prevented at any point, the fluid accumulates in the ventricles of the brain, causing them to swell and resulting in compression of the surrounding tissue. In babies and infants, the head will enlarge.

The charity works to support parents, families, carers and professional care staff, enabling sufferers to get the best out of their life.

To take part in future Shine Virtual Balloon Races visit