Affiliate Marketing News

The latest news on affiliate marketing from DOM Marketing, a UK based retail marketing agency

11th December 2017

Voucher codes or links  What to use?

There are two main types of affiliate marketing programmes, the link based programme and the voucher code.  Whilst they may appear technically similar at the beginning (both …

14th November 2017

Is your Affiliate Programme Ready for Christmas?

The Christmas season is really starting to heat up with companies offering Black Friday deals over the few weeks before the American-derived sales event begins. If you …

14th October 2017

How Does Affiliate Marketing Work?

Affiliate marketing is best compared to a commission-only salesman. You undertake the basic marketing costs such as producing brochures and other promotional material and then send the …

14th September 2017

Discover New Trends With Affiliate Marketing

Most companies will be looking to promote their existing products via the affiliate marketing network platforms. But as you are always aware of the true cost of …

14th September 2017

Expand Internationally with Affiliates

The goal behind the growth of any marketing channel is to ensure that the lifetime value of the channel is consistent and as high as possible, without …

14th September 2017

Working with High Level Affiliates

Affiliate marketing often works in tandem with other marketing streams such as influencer marketing and YouTube videos.  It’s important for a company to make the right effort …

14th September 2017

Using Affiliate & Influencer Marketing together

Social media has lead to the development of many new ways to stay in touch with your customers. However, its main contribution to e-commerce has been to …

14th September 2017

Affiliates to Overtake Email Marketing?

We are reaching a position in affiliate networking and marketing where we are soon going to see it overtake email as a medium for reaching customers. Logically, …

14th September 2017

Identifying the Major Players in Affiliate Networking

At DOM Marketing we have a long history of working to better align brands with the benefits of affiliate marketing.  But who are the affiliate networks and …

14th September 2017

Social Media & Affiliates – Avoiding Problems

If you are unsure of how your affiliate partners can use your links and vouchers on social networks then it’s probably best to engage professional companies such …