December, 2017

25th December 2017

Google Ad Grants Changes Policy

It’s a relatively little-known fact, even amongst PPC experts, that Google offers charities in a number of countries, including the UK, a credit of up to $10,000 per …

20th December 2017

Are Images Coming to Text Ad?

2017 has been a busy year for PPC marketing professionals.  But as the year draws to a close, Google is continuing to tinker with Adwords.  The latest …

14th December 2017

Bing Adds Call Conversions

Bing Advertisers can now add call conversion data to their campaigns allowing for easier attribution for their phone based marketing channel.  As well as manual uploads in …

14th December 2017

AdWords Address Matching

Advertisement targeting has become a large trend during 2017 and looks to continue its dominance into the new year as Google has now added a range of …

11th December 2017

Voucher codes or links  What to use?

There are two main types of affiliate marketing programmes, the link based programme and the voucher code.  Whilst they may appear technically similar at the beginning (both …

1st December 2017

New Features for AdWords & Editor

Google is rolling out a number of new features to both its AdWords service and its AdWords Editor software.  The new features for PPC experts come as …