June, 2017

30th June 2017

WordPress Signals End to HTTP Support

Google has been attempting to bring sites to the HTTPS security standard for some time, and it looks as though the message has been heeded by WordPress.  …

30th June 2017

RLSA Advertising Tips and Tricks

Remarketing Lists for Search Ads is an often-overlooked technology available to anyone running PPC ads on Google AdWords.  They really should not be overlooked however as they …

20th June 2017

Bing Adds Mobile-Only Campaigns

Bing Ads has been late to the device targeting party in comparison to Google. However, it has now rolled out several global changes that allow advertisers to …

14th June 2017

Strategies for Google Shopping

Google Shopping is a growing force in retail advertising. It now accounts for more that half of retailer online advertising spend in the USA. The UK and …

7th June 2017

What is Google’s Project Owl?

The subject of the news has been a keep topic of conversation in recent months with the emergence of the fake news phenomena. Google and Facebook have …

6th June 2017

Using Symbols and Emojis in PPC Ad Text

PPC advertising companies such as Google and Bing have allowed the registered and trademark symbols in ads for a long time and it has proved to be …

5th June 2017

Tips for Small PPC Campaigns

Paid search marketing lets a business promote its services beyond its normal reach, increasing conversions from your audience. PPC can be confusing. If you are setting up …