September, 2016

28th September 2016

Penguin Launches in Real Time

Google has now issued version 4 of its penguin algorithm. The SEO affecting update marks the first new version of the system since October 2014. The system …

28th September 2016

Paid Reviews Affecting Amazon Retailers

A number of retailers on the popular Amazon shopping site have recently been threatened with court action for buying positive reviews from influencers. Amazon’s seller’s policy states …

28th September 2016

Possum Update and Local Search

Industry chatter indicates that Google has made a tweak to the local search tool over the last few weeks. Without an official announcement from the search engine, …

20th September 2016

Bing Ads Adds Extended Text

Bing Ads has followed the market leading Google AdWords in offering an expanded text ads service to its clients. The service is currently a pilot, and is …

15th September 2016

A New View on Google Analytics

The old saying that “you can never have too much information” is partially true. Data is always useful, but if it is not carefully and skilfully analysed …

15th September 2016

DOM Marketing Supports Spina Bifida Charity

DOM Marketing has joined with Shine, the Spina Bifida and Hydrocephalus Charity to support the awareness raising ‘Safe in School’ Virtual Balloon Race.   Who Are Shine? …

15th September 2016

AdWords Campaign Groups Explained

More changes are afoot for PPC marketers as Google begins the roll out of a new campaign groups feature that is designed to make it easier to …

15th September 2016

What are Assisted Conversions?

In the early days of online retail, most online teams were small and integrated. It was often enough to credit the sale to the online team. But …

15th September 2016

How to Use Social Influencers in Marketing

Influencer marketing may be taking the internet by storm, but in truth it is a variation on a theme that has existed in advertising since the beginning …