DOM Services
Retargeting Lost Customers -
A No-Brainer For Online Retailers
A typical e-commerce conversion rate is 2%. But what about the other 98%? Remarketing will help convert those lost visitors into sales through targeted messaging and taking advantage of key seasonal trends.
Remarketing is a powerful digital marketing technique when run correctly. We use complex maths when crafting your retargeting campaigns, resulting in an increased ROI
Why Use
Google Remarketing?
Google retargeting technology allows you to reach out to past site visitors that did not complete a sale, therefore keeping your brand at the forefront of their searches. We can also re-target visitors that have purchased from your website, and target them differently with unique messaging. These are the basics; however, it is possible to setup complex rules that fit in with the overall strategy.
- Reach all your website’s visitors
- Showcase different product categories
- Appeal to visitors who didn’t convert
- Re-engage visitors with abandoned shopping baskets
- Up-sell or cross-sell to existing customers
- Reach customers within a defined time period after completing a purchase
Why Use Dynamic Retargeting?
- Recommending the best offer from other similar products in the range
- Accurately predicting purchase intent using Google’s cross-device understanding of a potential customer’s behaviour across all devices on their network
- Optimising campaign performance by dynamically selecting the creative components that will drive sales
Questions to Ask When Remarketing
- How could you segment your audience
- What would your objectives be for each segment?
- What message would you supply to each segment?
- What technology and creative assets would be required to hit your objectives?
- How are you going to measure success?
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