Google Display Advertising

Build brand, attribution counts and target niche groups with display advertising

Display Advertising

Display advertising builds retail brand and sales traffic at a low CPM cost. As a Google Premier Partner Agency we use the Google Display Network to ensure that our clients can benefit from large audiences across their target demographic.

The large number of sites that form the network means that it is relatively easy to expand your audience as and when required.

Regardless of the products offered the desired audience can be easily reached.

The ad marketplaces here are as competitive as in the rest of the PPC market. But with the services of a specialist display advertising agency, you can be sure that your return on investment will be optimised.

Contextual Advertising

This is the most common form of advert. This service presents your ad against keywords that form the content of the page.

Placement Advertisements

In a placement ad, you decided on the specific pages or websites you wish your ad to be displayed alongside

Interest Based Ads

This method targets potential customers based on their recent search history. We can refine your target audience using a near endless list of interest categories such as sports, travel or entertainment.

Targeting Google
Display Ads

These ad types are available on both desktop and mobile advertising platforms. Users can be targeted with online banners and other similar ads at any point in the conversion funnel. Targeting that can be carried out using this form of internet advertising includes:

  • Display remarketing
  • Topic targeting
  • Geographic targets
  • Specific language
  • Demographics in line with your website targeting

The Google
Display Network

The Google Display Network allows you to connect across a range of websites. With more than two million sites participating in the service, there are thousands of sub categories to match your product, regardless of its esoteric nature, at low website advertising rates.

How Do We Achieve Success with
Google Display Ads?

As a specialist amongst PPC companies, we will make sure that your display advertising will feature in the selected niches within the ad network, reaching market segments that are likely to yield customers for your online store and are in line with your advertising profile and the target market of your website.

We can show your ad on specific web pages, online videos, games, RSS feeds, mobile sites and apps that you select. We will also manage your service to ensure that ads are banned from appearing on websites that are not relevant to the site.

We will treat your account holistically. We’re not just about the cheapest impression, but the converting impression. We base our analysis of the account on:

  • Winning a high impression share and maintaining a balance between reach and the frequency with which your ads appear.
  • Repeated testing to evaluate the click through rate of the ads
  • Working with your team (or our own design partners) to create highly converting ads
  • Creating campaigns that work in unison with your other online activity.

Display Network
The Choice for CPM Conscious Marketers

This service operates under a cost per impression (CPM) model. Although it helps sales, the key benefit of display ads is for expanding brand recognition rather than direct sales. The targeting reduces wasted ad spend allowing you to cheaply build a reputation with your customers.