Advertising Campaigns
Facebook Ads

Online advertising takes a scientific view of your advertising spend. Social media narrows the odds of finding potential clients by developing a long-term engagement platform between potential customers and your brand.

Start Advertising on
Facebook
with DOM Marketing

Please Note: There are usually multiple campaigns sitting under each of the three segments

Why Facebook?

  • Generate awareness of your business
  • Raise sales by building engagement
  • Lower cost of sale with a mathematical approach to advertising
  • Target customers using data they have provided to the platform
  • Generate more leads

Build Ad Carousels
Directly on Facebook

DOM Marketing makes it easy to bring a selection of your top products directly to the Facebook platform.

We link your sales database directly to the platform making it possible to show targeted product carousels to Facebook visitors.

Targeting
Options

Targeting Audiences

  • Age
  • Location
  • Gender
  • Language

Deeper Targets

  • Demographics
  • Interests
  • Behaviours
  • Facebook social categories

Awareness
Campaign

An awareness campaign is designed to drive the number of followers of your brand.

As well as enabling regular access to people who have shown an interest in your products and services, it also allows you to show the success of your brand and the depth of your customer base.

Acquisition
to Site

Acquisition is designed to showcase your new products to people with an interest in your brand and guide them to the purchase page of your website.

This method limits wasted spend and allows you to focus on existing clients and improving the rate of return visits.

Retargeting
Campaign

The retargeting campaign is designed to bring people to your Facebook page and to give them a reason to stay on the page.

This reason could be offers, exclusive or early access to products or for content that causes them to build a long-term relationship

The Maths
Behind Our Ads

We base our advice on our detailed knowledge of ad sales marketplace and of the value of your sales to show the true value of your advertising channel.

Growth and
Scalability

Even though the main purpose of Facebook is not revenue, it nice to know that campaigns, over time, can pay for their own advertising and can be scaled to match your aspirations and the size of the total market.

Monthly
Reporting

We have already outlined our mathematical approach to Facebook advertising. However, unless you can quantify your successes, you will not be able to see the value of your ads.

We offer a fantastic range of meeting and boardroom-ready reporting that show the success of your work and the actual costs and benefits of your engagement with your customers.

Additional
Social Media Services

We recognise that social media and its associated content can be difficult to implement. At DOM Marketing we offer a full range of social media services including

  • Website content and promotional newsletters
  • Voucher management
  • Producing video and graphic content
  • Adding content to your social media

For more details on these services and how they may be able to help you, please contact us and get a free quote.