Affiliate
Management

Setting up and managing an affiliate programme can be resource heavy. We are able to handle recruiting new publishers, the optimisation of existing publishers, and commission management on your behalf.

Set up your

Affiliate Marketing

with DOM Marketing

Affiliate
Promotional Planning

DOM Marketing has a long history of working with affiliates and programmes both in the UK and abroad. We can assist with planning content, setting up voucher codes, creating banner ads and email-based campaigns. We also offer affiliate-focused social engagement in line with your promotional calendar.

Reporting & Commission
Verification

We make sure you’re not paying commission on sales you shouldn’t and that you have a comprehensive reporting process giving direction to your campaigns.

How Does It Work?

  • 1.
    The customer visits a publisher website
  • 2.
    The customer sees an advertising banner link and clicks through via an affiliate tracking link. The customer will likely not realise they have used an affiliate link
  • 3.
    The click is tracked by the affiliate network and a cookie is placed on the customer’s device to identify them as being referred by an affiliate network
  • 4.
    The customer completes an online purchase
  • 5.
    The advertiser fires the affiliate network’s tracking tag which reports the sale to the affiliate network as there is a cookie present
  • 6.
    The affiliate network reports the sale to the advertiser and they pay the agreed commission for that sale
  • 7.
    The affiliate network pays the commission to the publisher as a reward for generating the sale

Publishers


Publishers come in a number of types, the most common sites are:

  • Voucher code sites
  • Cashback site
  • Email companies
  • Social Media
  • Niche Publishers


Voucher Code
Affiliates


We work with several voucher code sites offering their customers a discount voucher to be used at checkout in return for a small commission.

These codes can also be used in your offline promotions should you wish to develop a bricks and clicks approach, simply by giving each voucher code site a unique code.

The most popular of these commission-based marketing sites is vouchercloud.co.uk.

Cashback
Affiliates


Cashback affiliates operate by returning a percentage of the price paid for goods to customers in the months after the purchase is made.

The customer gets cash back, and a disincentive to return the item, whilst the retailer benefits from a fixed cost of sale, often lower than in conventional advertising methods.

Sites that operate with this method include TV-advertised brands such as Quidco.